Cannabidiol is a popular natural remedy used for many common ailments. Better known as CBD, it is one of the 104 chemical compounds known as cannabinoids found in the cannabis or marijuana plant, Cannabis sativa. Tetrahydrocannabinol (THC) is the main psychoactive cannabinoid found in cannabis, and causes the sensation of getting “high” that’s often associated with marijuana. However, unlike THC, CBD is not psychoactive. This quality makes CBD an appealing option for those who are looking for relief from pain and other symptoms without the mind-altering effects of marijuana or certain pharmaceutical drugs.
CBD oil is made by extracting CBD from the cannabis plant, then diluting it with a carrier oil like coconut or hemp seed oil. It’s gaining momentum in the health and wellness world, with some scientific studies confirming it may help treat a variety of ailments like chronic pain and anxiety.
Here are seven health benefits of CBD oil that are backed by scientific evidence.
1) Pain Relief and Reduce Acne
CBD in combination with THC, may be effective in reducing pain associated with diseases like multiple sclerosis and rheumatoid arthritis. CBD may also have beneficial effects on acne due to its anti-inflammatory qualities and its ability to control the overproduction of sebum from the sebaceous glands. There are several other potential benefits including: antipsychotic effects, substance abuse treatment, anti-tumor effects and diabetes prevention
2) Reduce Anxiety and Depression
Using CBD has been shown to reduce anxiety and depression in both human and animal studies.
3) Alleviate Cancer-Related Symptoms
Though CBD has been shown to help reduce symptoms related to cancer and cancer treatment, and may even have cancer-fighting properties, more research is needed to assess its efficacy and safety.
4) Neuroprotective Properties
Though research is limited at this time, CBD has been shown to effectively treat symptoms related to epilepsy and Parkinson’s disease. CBD was also shown to reduce the progression of Alzheimer’s disease in test-tube and animal studies.
5) Benefit Heart Health
Though more human studies are needed, CBD may benefit heart health in several ways, including by reducing blood pressure and preventing heart damage.
With all of this in mind, you can probably imagine how excited we were to be asked to design a new brand and packaging for a new CBD Oil product range that is about to be launched in the UK. Our clients Antilla Health decided to get involved with CBD products earlier this year and have made great strides to importing the highest grade of organically farmed CBD Oil to the UK from Spain. We were brought in initially to look at packaging for a product simply named “CBD Oil”, but after discussions with Antilla directors Tony and Katie we decided to name the product for the retail environment.
After working through what they wanted the brand to stand for, we settled on a theme of safety. This CBD Oil product is new, it stems from cannabis and it is relatively untested compared to traditional medicines but it is actually a very safe product to use and carries all of the benefits above. As it is farmed in Spain we named the brand Seguro, which is the Spanish word for safe.
With everything now in place for the brand, message and name, we set about drafting out our ideas for how this could look. The job sailed through the studio and the identity was quickly established, the packaging followed shortly after and the Seguro brand is taking shape nicely…