Seguro

DesignPit_packaging_design_Seguro

Seguro Hemp Oil

Brand development and naming, identity design, label, lid sticker and box design for a new organic hemp oil product. The product is farmed in Spain and sold online via Amazon in a growing sector that has the majority of competitors coming from China. With minimal legislation on this kind of product, the key differentiator for this product is the transparency of ingredients and organic production, which is why we called it Seguro… the Spanish word for safe.

“We weren’t sure what to call this new brand. We knew that we would shake up the market by bringing a new level of transparency to a sector that isn’t 100% trusted yet and we knew that our brand identity had to be very strong. Design Pit found a hidden gem in the name Seguro; something very safe, organic and authentically Spanish.”

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Author:
Gareth

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