The Bureau
Facebook campaign for The Bureau Bar & Brasserie in Lichfield. The aim of the campaign was to increase reach, develop engagement and keep a regular flow of content ticking on the page during lockdown.
We wanted to grow the page as “organically” as possible – see our blog about this here – by using three pillars of content:
Authority – develop a confident and positive tone of voice
Promotion – sell the Budweiser voucher scheme
Community – build interest and for ideas on cocktails, tapas and burgers
Key Metrics from Insight Data
Facebook Insights taken from period 1st to 28th May 2020.
AUTHORITY
COMMUNITY
PROMOTION
