The Bureau

The Bureau

Facebook campaign for The Bureau Bar & Brasserie in Lichfield. The aim of the campaign was to increase reach, develop engagement and keep a regular flow of content ticking on the page during lockdown.

We wanted to grow the page as “organically” as possible – see our blog about this here – by using three pillars of content:

Authority – develop a confident and positive tone of voice
Promotion – sell the Budweiser voucher scheme
Community – build interest and for ideas on cocktails, tapas and burgers

Key Metrics from Insight Data

Facebook Insights taken from period 1st to 28th May 2020.

AUTHORITY

auth-party2
auth-party
auth-party3

COMMUNITY

comm-foodbooze
comm-foodbooze8
comm-foodbooze9

PROMOTION

promo-bud
promo-bud2
promo-bud3

Author:
Gareth

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