Yes, you read that right! Our work was live on prime time tv!
Did you see it?
Did you notice?
Or was the hand speed of boxer Brad Foster too fast for you to notice some stylish branding on his team’s fight wear?!
Last year, we designed a logo for Lichfield based super-bantamweight boxer Brad Foster. Hailing from the same home city as Design Pit owner Gareth, Brad is setting a blazing trail in the weight division as he holds the British Championship, Commonwealth Belt and now after his latest fight on 26th March, the IBF International Belt. He is mandatory challenger for the European Belt as well.
Brad uses his logo on fight wear, on social media and with sponsorship partners. As his stock continues to rise, he became aware of how important a strong identity for his developing brand was. As Gareth was a fan and keen boxing supporter, he was only too happy to support Brad with this project.
“We wanted something classy and sharp as Brad’s nickname is The Blade! Boxing is a lonely sport where only Brad can directly influence his fights, so we used the initials as the centrepiece for an icon. But we also wanted to include reference to his belts at the time of the inception of the logo – hence the two stars, one for the British belt and one for the Commonwealth. I’m pretty sure we will need to add some more stars to the logo very soon!”
Brad is always on the look-out for new sponsors to support his journey. If anyone would like more information on this please get in touch and we can make a connection with Brad and his team.
We also plan to feature Brad in an episode of our podcast Pod Pit very soon.
Congrats once more to the champ!