Major Illustration at a Major Scale…



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Making an impact with a stand at an exhibition is so important. Attracting the right type of people to stop, look and engage with you is the key to a successful exhibition.

Our clients MajorOak Coaching wanted to make a splash with a shell scheme exhibit that they had coming up in the summer of 2017. They own and operate a piece of software that supports early years teachers to deliver quality PE lessons. Not only does the software give excellent lesson structures and plans, out also collates performance statistics and allows the teacher to print out reports on each pupil. This product – flying under the TLG-PE banner – is what they were looking to take to exhibit. Major Oak MD Colin Booth is a keen rugby fan and ex-player and he wanted to explore the idea of having a rugby stadium as the back drop for the exhibition…

Colin said, “I’m a rugby nut and the idea of having our open stadium as the backdrop for the stand was one I really fancied exploring. Design Pit had already created graphics for us to use on lesson plans, within the software and across our marketing material so we could draw on that collateral and develop a new illustration that would work on a two sided shell scheme stand”.


Working on this would provide a challenge where the two sides of the stadium joined. We had to make this work in the corner of the shell scheme itself, so the illustration flowed from one side to the other seamlessly. The way we structured the design was to have separate stadium stands that were joined by an external fence; almost like an emergency services exit that can be found on lots of sports stadiums up and down the country.

We also included the cartoon characters of the MajorOak coaching team that had been created previously, and brought in some of the imagery that was drawn up for use online and within the software. All this brought that consistency in the end product that we preach about so much here at Design Pit, and MajorOak were thrilled with the end result. What do you think about the finished job?

Other news, our company magazine Pit Stop launched earlier this year and you can order the most recent edition by emailing your postal address to us. The magazine has a small but interested audience mainly across North Birmingham, the demographic is business owners, sales managers and decision makers in SME to mid sized corporates.

Our Gala Dinner is fast approaching on Friday 22nd September! We’ll be hosting the event at Aston Wood Golf Club from 6:30pm and we’ll be raising money for Parkinson’s UK on the night. All proceeds from the event will go to the charity. Tickets are available via Eventbrite on this link, please come along for a great evening of fun, food and fundraising!