Maximum Impact from a stronger Identity

Author:
Gareth

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Time for a facelift on your business identity?   

Need to update a tired corporate look?

Time to change the look and feel of your visual voice? 

Time to Restyle your business!

 

This isn’t a full scale rebrand. It’s nowhere near as involved as a full on rebrand – but it’s still an in-depth process that needs to be approached carefully to make sure the end result is an appealing visual feast that enhances and grows the brand…

Here’s five top tips to a better Restyle …

 

  1. Look at your Marketing Mix as a whole. Where is your identity applied across the different media platforms you use? Collect samples, take pictures, print out web pages and pop everything into a physical folder so you can SEE what everything looks like in front of you.

  2. Make a list of what is good and what is bad about your identity as it stands. Be honest. If it’s bad, write down why. If it’s good, write it down! This gives you a snapshot of where you are and a hit list of what to prioritise.

  3. Think about WHERE your customers come from. Where do they find you? Focus your efforts on identity in that key space. Fix the visual voice in the area you get found most first!

  4. Appoint a Restyle board of key team members, colleagues, customers, friends and/or family who’s opinion you value. Present your findings and plan to the board and ask opinions on what you’re planning on doing. Take this all on board and use it when finalising your brief.

  5. Engage with a graphic design specialist to help you to Restyle your identity professionally, creatively and correctly. Designing and artworking the various items to industry standards, giving you properly formatted digital files is critical to long term consistency of application.

 

Restyling your identity is a process that shouldn’t be underestimated. You may well be overwhelmed by these top tips, there’s a lot to take in!

Let us take some of the pressure off with a FREE identity audit.

Send over your details, we’ll get in touch with you!

We will analyse your identity and give you an honest professional opinion on what is working and what could be improved. No catch, no commitment, no obligation – just a helpful nudge in the right direction!