IDENTITY & BRAND AND DESIGN FOR PRINT
The Lichfield Greenhill Bower is a community event that dates back to 1145. As well as the traditional procession through the streets of Lichfield, the Bower also has a selection of brilliantly entertaining activities to keep the whole family occupied. The Bower has a traditional street carnival which originates from the 12th century and consists of bands, floats and lots more.
Our brief was to rebrand the Bower. This was a very prestigious project to be asked to work on with the history and tradition associated with the Bower, it was an honour to work on the branding and event programme. We also assisted with the advert sales for the very first edition of the new programme that we also designed.
The rebrand centred around a distinctive typographic logo with a traditional feel and a modern twist, letters linking together subtly to form a stacked composition. The programme was based heavily on advertisements which helped to fund the project, along with editorial pieces on local clubs, events and Bower related news.