Slushy Joe’s

IDENTITY & BRAND, ILLUSTRATION AND PACKAGING DESIGN

The Client:

Slushy Joe’s is a crushed ice drink brand owned by Cannock Dairies, an ice cream van business with over 50 vans on the road.

The Brief:

Our brief was to design an identity for the crushed ice drink brand and design packaging labels with a heavily illustrated style.

The Solution:

We created an Arctic Fox character as the face of the brand along with stylised, illustrated label designs.

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