IDENTITY & BRAND, ILLUSTRATION AND PACKAGING DESIGN
Slushy Joe’s is a crushed ice drink brand owned by Cannock Dairies, an ice cream van business with over 50 vans on the road.
Our brief was to design an identity for the crushed ice drink brand and design packaging labels with a heavily illustrated style.
We created an Arctic Fox character as the face of the brand along with stylised, illustrated label designs.
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