Packaging Design

Packaging Design

We all buy with our eyes. That is a fact. And if your product doesn’t look good on a shelf or on a screen, then people simply will not buy it. No ifs, no buts, it won’t sell as well as it should. And that is where we can help. Packaging design has a huge affect on the buying decision of consumers. The placement of a brand, colours, typography and execution of key messages on the product pack are different elements that consumers subconsciously process in a split second before making the call to buy or not to buy. Why not read more about a Packaging Design success story here.

Consider how your product is positioned within your sector or industry

Your brand positioning directly affects how your packaging should be designed and developed.
Knowing how you compare against competition is key.

Nearly three quarters of buying choices are made in store

  • Bought
  • Overlooked

66% of people will try a new product based on the packaging

  • Bought
  • Overlooked

Over a third of purchases are based on packaging

  • Bought
  • Overlooked

Don’t overlook mandatory items that are required to be included on your packaging

These elements don’t have to be a chore to factor in to your packaging design. Mandatory items can add credibility to your packaging if they are considered and placed with purpose.

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and Member of The Giftware Association

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