When I took a call from a friend and long time business contact in late January, little did I know that it would eventually lead to a great portfolio piece for us. David Kemp was second ever one to one meetings at the first ever networking groups BusinessAM, way back in April 2012. Over the years, we have become great friends and continued to do business together as David moved through his career in electrical contracting and later into the exhibition flooring industry.
David had moved to a new company, Sommer Event Flooring and they were about to exhibit at the Olympia Expo in March. Sommer are event and exhibition floor coverings specialists and provide an extensive range of coverings, carpets, vinyls and hard flooring for any eventuality. They pride themselves on service and attention to detail in their own work; sharing the same passion for events as their client’s.
After a detailed brief from David and his director Antoanella, we set about work compiling content, sourcing imagery and sketching out design layouts for a 24 page brochure. The brochure was an introducer to prospective clients, showing off the colour range of floor coverings as well as new innovations such as printed carpet.
The end product is a triumph of print design, combining slick typography and elegant imagery to form colourful pages. Function is not lost over form, with swatch references on each double page spread mean that the brochure has a genuine use as well as working as a promotional tool.