Facebook campaign for Springpharm’s dispensing pharmacy division, Primary Care Pharmacy. They offer free delivery on prescriptions to any household in Tamworth or Lichfield area, both in Staffordshire. The social media presence was quite basic when we took the page over and started to create stylish on-brand content based around three pillars: authority, community and promotion.
We saw great results from on-page statistics and these sat hand in hand with a surge on the phones, with 150 new requests to nominate and switch prescriptions to PCP. These new patients are effectively lifetime customers once transferred over so promoting the offer in this way is an extremely cost effective and measurable route to take.
Key Metrics from Insight Data
New deliveries stats from week 1 of campaign. Facebook Insights taken from period 24th March to 20th April 2020.