Often our clients have challenges locating a vector version of their company logo to share with us.
A vector is made up of points and lines that can be scaled indefinitely without losing quality. Vector logos are important because they allow graphic designers the flexibility and versatility to change the scale, orientation, placement and provides the highest level of usability. When we place the vector logo into the design software, we can guarantee your logo will be reproduced crisply for both print and web platforms. If you zoom into a vector logo it will remain crisp and not pixelated.
Have we asked you for logo in vector form, but aren’t sure what you’re looking for? Well you’ve come to the right place.
The common vector logo formats are .ai, .eps, .svg and occasionally .pdf. Some of our clients have difficulty locating these files, this may be because these formats are not always visible within the standard MS office software, so they can be easily overlooked even if they were originally sent to them.
Typically, we get logos supplied as .jpg, .png and sometimes gif. The problem with these raster formats is that they are made up of pixels that cannot be scaled up efficiently. They are mainly used for digital screens because they are smaller files. Depending on the usage of these files they may be suitable, but if we need to scale up the logo to the size of an A1 sheet of paper a .jpg isn’t going to cut it!
The first image is an example of a raster logo which is made up a tiny squares called pixels. The second images is an example of a vector logo which is made up of points and lines, and can be scaled and resized indefinitely without losing quality.
Here’s what to do when you can’t find your vector logo.
Sometimes the answer is right in front of you in the form of .ai (Adobe Illustrator) or .eps (encapsulated post script) files. These vector files require design software such as InDesign or Illustrator so you may not be able to even view these formats on standard PC computers. If you have a file ending in these extensions, email them to your graphic designer to see if they will satisfy their vector logo request.
TRY LOOKING FOR RECENT PACKAGED FILES FROM YOU GRAPHIC DESIGNER
See if you have any archived or .zip project files, commonly referred to as “packaged” projects, from your previous graphic designer. In the folder of files, there will be an “images” folder to look for the vector logo formats. You can also try doing a search for terms such as “.eps” or “.ai” and “logo” to see if that yields anything for you.
LOCATE A RECENT PDF OF A PRINTED PIECE
One of the craftiest ways of locating a vector logo is through a PDF file of a previously printed brochure or advertisement. With the help of Adobe Illustrator (your graphic designer will have this software), you can extract a vector logo from a PDF file. To confirm if things are looking good for you, zoom into the logo and if it remains crisp (see examples above) odds are the vector logo is embedded in the file and can be extracted by your graphic designer. That’s great news for you!
HAVE THE LOGO RECREATED AS A LAST RESORT
Sadly, as a last resort, you may need to have your logo manually recreated. After it is redrawn, you will have all of the flexibility of a vector logo. A graphic designer can help by redrawing the logo. This task will be easier especially if you have higher resolution .jpg or .png files of your logo so details can be seen and replicated. The process can take a few minutes to several hours depending upon the complexity of your logo.
If we have designed your logo you will receive a logo suite from us, this will include all of the files you could possible need; .ai, .eps, .pdf, .png and .jpg. We also provide web ready version of your logo and greyscale variations.
NEED HELP WITH YOUR LOGO?
If you’re frustrated with your existing logo and are considering a refresh or redesign get in touch with us and check out our blog on the importance of a strong logo design.