Great logos are recognisable. I bet you could recognise your favourite rugby team by their logo. Can that be said about your company logo? A logo should summarise your brand. So a rugby team logo should summarise what their team is about, their heritage, their mascot etc. You want your brand to be recognisable.
Quiz Time! Can you name the band from their logo?
How many did you get right?
When you’re considering all of the factors that go into forming a business, creating a logo might not seem like a top priority. But, it should be!
“Maybe I don’t need a logo at all,” a little voice is whispering in the back of your mind.
Don’t listen to that voice; it couldn’t be more wrong.
A strong logo is at the core of your brand. Once you have captured everything you want your logo to say, using colours, typography and imagery, you can use this to represent you brand, and build your visual identity around it. When you aren’t there to represent your business your logo will be, so it needs to be something you can trust to be your brand captain, your second-in-command.
So, if you don’t know just why a logo is so important –
then read on to find out why.
1. Grabs Attention
Attention spans are short these days. Most viewers take less than three seconds to scan a full web-page and form their first impressions. Because of this people tend to judge a business by its appearance, this can work to your advantage, if you have a strong logo.
2. Makes a strong first impression.
You can one chance to get this right. A logo is often a company’s first introduction to a consumer. With a strong logo is it likely they will want to research further into the company.
3. Story Telling
Successful branding is about telling a story that will influence customers’ emotions. While it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built. Colours, tones, fonts all determine the story you’re trying to tell, and your logo sets the stage for this story. Your logo will then translate to your branding materials – letterheads, business cards, landing pages, all create a concrete, marketable brand identity.
Logos are points of identification, they’re the icons that customers use to recognise your brand. Ideally, you want people to connect the sight of your logo with the memory of what your company does and how it makes them feel. A good logo is a visual, aesthetically pleasing symbol, it triggers positive recall about your brand that the name of your company alone might not.
5. Be different
Dare to be different with your logo, because your company logo tells consumers why your business is unique. Basically your logo is the forum to convey your values and show consumers why you’re not like your competitors – you’re better.
6. Fosters Brand Loyalty
Consumers crave consistency. As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible. Trust is built on a well-designed logo, and brand loyalty is quick to follow. Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.
7. Your Audience Expects It
Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and centre of all your marketing materials, business cards, flyers, advertisements, etc.If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.
As you can see, you need a logo – it’s a vital part of building a successful business and brand. Need help get in touch!
Once you have hired your vector team captain, you can put it on the field. Your logo can then be used anywhere. One business cards, websites, on products… You name it, your logo will have your back!